WordStream
WordStream aimed to migrate their extensive content library, consisting of approximately 1000 articles, to a more user-friendly and efficient platform. They required a redesign to improve usability, particularly within the Admin section for post creation and marketing tool promotion.
- Adobe XD
- GitHub
- HTML
- CSS
- Sass
- JavaScript
- PHP
- WordPress
Project overview
The primary objectives were to optimize their PPC monitoring tool and enhance overall platform functionality while migrating and redesigning the platform to improve usability.
Project overview
The primary objectives were to optimize their PPC monitoring tool and enhance overall platform functionality while migrating and redesigning the platform to improve usability.
Challenges
- Migrating a large volume of content (1000 articles) to a new platform.
- Enhancing the usability of the Admin section for post creation and marketing tool promotion.
- Improving the design and functionality of the PPC monitoring tool.
Solution
- Content Migration: Successfully migrated and adapted content to a new platform within WordPress, including custom developments like a mega menu and widgets for administrative needs.
- Redesign: Overhauled the website design to improve aesthetics and functionality, implementing scroll effects and transitions to enhance engagement.
- Blog Section: Developed a blog section with advanced filtering capabilities by categories for easier content navigation.
- Technologies Used: PHP and WordPress for backend architecture, HTML, CSS, and JavaScript (JS) for frontend development. Utilized Adobe XD for design mockups.
Outcome
- Redesigned the platform for a user-friendly interface that improved accessibility and navigation.
- Expanded administrative functionality with custom mega menus and widgets, streamlining content management.
- Integrated scroll effects and transitions to enhance aesthetics and user engagement.
- Enhanced blog functionality with category filters for better content discovery and interaction.
Conclusion
Our collaboration with WordStream demonstrated our expertise in platform migration, frontend and backend customization, and client-centric design implementation. The project significantly improved usability, administrative efficiency, and visual appeal, surpassing client expectations.
